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Oh Great, Another Fashion Brand! Said No One Ever. 🙄

We need more clothes like we need a bullet to the head. But in all seriousness, is there room for another player? There are literally hundreds if not thousands of options online, then there’s also physical retail though a dying breed (25% of America's roughly 1,000 malls will close over the next three to five years – CNBC). So pray tell why would anyone in their right mind launch a fashion brand now? In 2019, global retail sales of apparel and footwear reached 1.9 trillion U.S. dollars, and were expected to rise to above three trillion U.S. dollars by 2030.  


The problem with too many options is – too many options! Go to your favorite online retailer and search for dress or pants. You’ll be trolling through pages and pages of search results and down the rabbit hole you go. We launched Par Pou Private Label to curate well designed statement pieces that will  compliment your existing wardrobe. Do we need to design t-shirts, underwear or socks? Maybe not. There are people out there that do it and they do it better than us. Instead we are very focused on creating unique statement looks that will add high impact to your closet while being budget friendly. Our “FVCK OFF” faux leather quilted satchel is sure to get you a few glares if not giggles for $249 😆.  


Did we mention we’ll only release one-drop-per month? We have done all the home work for you and will only present the pieces you need, when you need them. Each month we drop one new piece, made to order and not available anywhere else. We have a high-quality pair of unisex leather high top sneakers with colorful patches made in Italy coming in August. Or save your pennies and splurge on our outrageous lilac faux fur coat with a Cockatoo on it dropping in October. It’ll be ready just in time for the winter chill. This isn’t fast fashion, it’s slower, well made, well designed fashion at a good value. And we believe this to be true.  


The drop model allows us to keep lean inventory, which means lean operating costs and we can pass the savings on to you – the customer. We only make what we sell, so this means less waste and a more sustainable way of doing business. Our vision is narrow yet focused, we don’t want to waste your time with endless options and poorly made fast fashion. We invest time in thoughtful design and we want you to buy with pride. For more information about our brand and business practices visit our website at or email us at


🔈 pronounced /par pooh/

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